Top Publicist Reveals SECRET to Scaling a PR Firm w/Valese Jones
Welcome back to another episode of Minding My Creative Business, the go-to podcast for creative entrepreneurs ready to level up their strategy, structure, and personal development. In today’s episode, hosts ShySpeaks and Ron "iRonic" Lee Jr. are joined by multi-talented guest Valise Jones—known as "the neighborhood publicist" and the force behind Sincerely, Nicole.
Valise brings her wealth of experience as a publicist, journalist, event curator, and creative strategist to the table, sharing the real behind-the-scenes scoop on what it takes to build and scale a thriving Creative Business. From navigating the fine lines between PR, marketing, and social media management, to the creative science at play in effective communication, Valise gets candid about making the leap from freelancing to running a firm, managing a team, setting prices, and the power of relationship-building in this industry. Let’s dive in!
Timestamped overview
00:00 "Interviewing the Versatile Writer"
10:07 Delegation in Freelancing Business
10:44 "Building and Maintaining Relationships"
16:17 Event Sponsorship and Bartering Strategies
23:13 Contract Setup for Team Management
28:39 Bartering Social Media for PR
31:41 "Marketing, PR, Advertising Interconnected"
37:21 Title: Building Media Relationships
Pitch: Strengthening media relationships is essential in today's dynamic landscape, requiring patience and persistence. While relying on established contacts is beneficial, forging new connections daily with journalists is crucial. This involves consistent outreach through emails and DMs, utilizing platforms like LinkedIn, Instagram, and Twitter. Embrace these modern avenues to connect and cultivate meaningful relationships within the media industry.
45:21 Freelance Writing for Various Outlets
47:59 "AI's Limitations and Human Necessity"
53:07 Event Planning Essentials
01:00:59 "Join Creative Entrepreneurs Community"
Links & Resources:
[Business Funding](https://www.creditsavnt.com) - Get your creative business funded through Credit Savant.
[Creativepreneur Gear](https://www.whatstheirony.com) - Get your creative entrepreneur apparel from What's the Irony.
Closing Remarks: Thank you for tuning in to this episode of the Minding My Creative Business Podcast! We hope you found valuable insights and strategies to apply to your own creative journey. If you enjoyed this episode, please rate, follow, share, and review our podcast. Stay tuned for more enriching discussions and expert advice in our upcoming episodes. Keep creating and stay inspired!
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ABOUT US We’re Ron & ShySpeaks, two music industry creators marching to the tune of entrepreneurship. Our goal is to help our creative peers keep in step by taking them behind the brands of some of wildly successful creative entrepreneurs. Our interview-styled podcast gives access to the strategy and structure that turn creative arts into viable 6, 7, and even 8 figure business!
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