1950 Nash Rambler Custom Landau

The Nash Rambler was introduced on 13 April 1950, in the middle of the model year. The new Rambler was available only as an upmarket two-door convertible – designated the “Landau”. Without the weight of a roof, and with a low wind resistance body design for the time, the inline 6-cylinder engine could deliver solid performance and deliver fuel economy up to 30 mpg‑US (7.8 L/100 km; 36 mpg‑imp) and even more with the optional automatic overdrive.

Several factors were incorporated into the compact Nash Rambler’s marketing mix that included making the most from the limited steel supplies during the Korean War, as well as the automaker selecting a strategy for profit maximization from the new Rambler line. The new Nash Rambler came only in a convertible body, a style that had a higher price in the marketplace and incorporated more standard features that make the open-top models suitable more for leisure-type use than ordinary transportation. With a base price of $1,808 (equivalent to approximately $21,991 in today’s funds), the Nash Rambler was priced slightly lower than the base convertible models from its intended competition. To further increase the value to buyers, the Nash Rambler was well equipped compared to the competition and included numerous items as standard equipment such as whitewall tires, full wheel covers, electric clock, and even a pushbutton AM radio that were options available at extra cost on all other cars at that time.

In summary, “it was a smartly styled small car. People also liked its low price and the money-saving economy of its peppy 6-cylinder engine.” The abbreviated first year of production saw sales of 9,330 Nash Rambler convertibles.