Guerilla marketing examples: 21 guerrilla marketing examples

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Guerilla marketing examples that have been successful in getting people’s attention:
1. Discovery Channel
Discovery Channel reminds beach goers about upcoming Shark Week by placing these bitten boards along beaches.
2. Mr. Clean
Crosswalks are another urban structure often used by guerrilla marketers. In this example, Mr. Clean shows off his cleaning power on a crosswalk.
3. Beau Rivage Resort Casino
Beau Rivage Resort Casino uses airport baggage belts to capture users’ attention as they wait for their luggage. It’s also another great example of audience targeting, as people who can afford to travel are good potential customers for a resort casino.
4. Duracell
Duracell adds their flashlight posters to illuminated areas, reminding users of the power of Duracell.
5. The Copenhagen Zoo
The Copenhagen Zoo covers a local bus in a custom design, which catches eyes all over the city.
6. Colgate
Colgate creates toothbrush-shaped wooden popsicle sticks to inset into ice cream bars, reminding children (and adults) of the importance of brushing. Presumably the importance of brushing with Colgate.
7. Nike
Use unconventional bench advertising that aligns with your brand. Nike is all about running, so they put their logo on a bench for people out running to see.
8. GoldToe Dresses New York City in Undershirts and Underwear
To celebrate the launch of its newest shirts and underwear in 2010, the GoldToe decked out famous New York City statues in t-shirts and underwear. The event took place during New York Fashion Week, but that did not relegate the bit of guerrilla marketing to the Fashion District. Instead, the most eye catching of examples came when the famous Wall Street Bull was wrapped in a hilariously oversized pair of tighty whities.
9. Frontline's Interactive Floor Ad
When I first saw this photo, I'll admit that I fell for it. "Someone, get that dog away from those flies!" I frantically thought. Then, I realized that the dog wasn't real, and neither were the flies. The former was a photo, and the latter were actually humans.
That's because Frontline, the makers of flea and tick prevention products for dogs, were able to fill the entire floor of this large, public space with this image. The brand knew that many people walk across that space every day, and that a good number of people would also see it from the building's upper levels, creating the dog-and-insect illusion. It's hard to miss -- and to not look twice.
Again, this campaign is different than traditional marketing because it's not just plastering a single message somewhere that's likely to be ignored. It creates a form of accidental human interaction that reminds the viewer what the product does.

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