Скачать или смотреть Purple Module - Session 3. Social media communication.

In this session, we explore how to communicate effectively through social media, tapping into what works online to make your message stand out. The video explains the principles and strategies behind social-media communication, revealing how to adapt tone, format, and content to fit different platforms and audiences. It highlights the importance of clarity, authenticity, and relevance when crafting posts, captions, stories or videos. You’ll learn how to structure messages to engage your audience, spark conversation, and deliver value, whether you’re sharing ideas, promoting a project or building community. This session gives practical guidance on how to connect meaningfully with others and make your presence felt in the noisy online world.