Museums & Marketing Strategies - talk by Laura Miller

Описание к видео Museums & Marketing Strategies - talk by Laura Miller

On Wednesday 29 June 2016, Palazzo Grassi-Punta della Dogana hosted a talk with Laura Miller, Marketing Director at Solomon R. Guggenheim, New York.

The talk focused on the new marketing strategies developed by museums on-site, off-site and on-line in order to widen and diversify their public. Laura Miller presented the case of the Guggenheim Museum in New York where she has been working for over twenty years. 

Event organised in collaboration with Innovation Foundries.

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