How to Launch Your Membership or Subscription | Kajabi for Beginners [Step-by-Step Tutorial 2024]
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In this in-depth tutorial, I’ll walk you through launching a membership or subscription service on Kajabi to add recurring revenue to your business. Learn how to structure and market your membership, keep members engaged, and build long-term customer relationships. Whether you're new to memberships or looking to grow your recurring income, this step-by-step guide will help you create a sustainable membership model that provides ongoing value to your community.
Table of Contents:
00:00:28 - Maria’s Background and Kajabi Journey
00:03:51 - The Four Stages of Marketing
00:06:48 - Benefits of Creating a Membership
00:07:22 - Types of Membership and Subscription Models
00:08:17 - Planning Content and Engagement Frequency
00:10:52 - Maria’s Digital Success Club Membership Structure
00:11:45 - Pricing Strategies for Memberships
00:12:05 - Example: Natalie Ellis’s Boss Babe Membership Model
00:13:36 - Open vs. Closed Memberships
00:16:22 - Bundling Products for a Comprehensive Membership
00:16:49 - Product Types to Include in Kajabi Memberships
00:19:42 - Designing Your Membership Bundle
00:20:12 - Building Multiple Membership Levels
00:21:38 - Inspiring Examples of Successful Memberships
00:22:06 - Natalie Ellis’s Boss Babe Membership Story
00:26:25 - Exclusive Kajabi Bonus Offer
00:31:11 - Planning Your Membership Product Bundles
00:32:28 - Setting Up Subscription-Based Offers
00:33:19 - Building a Sales Page in Kajabi
00:35:03 - Kajabi Community Chat, Events, and Challenges
00:35:58 - Going Live Within the Kajabi Community
00:37:48 - Funnel Hacking: Boss Babe Society Example
00:38:10 - Natalie’s Boss Babe Journey and Simplicity
00:42:13 - Welcome Page and Onboarding in Kajabi
00:42:33 - Kajabi Communities App and Member Onboarding
00:43:03 - Accessing Multiple Products in Membership
00:43:32 - Inspiring Membership Setup Examples
00:44:02 - Designing Membership Levels in Kajabi
00:45:26 - Planning Your Membership and Target Audience
00:46:03 - Final Tips and Encouragement to Start
00:46:29 - Sharing Feedback and Connecting with Maria
💡 Why Use Kajabi?
Kajabi’s all-in-one platform makes it easy to launch a membership by combining website hosting, email marketing, community tools, and more. Its powerful automation features let you streamline your business, allowing you to focus on delivering ongoing value and growing your membership.
👉 Ready to get started? https://mariataveras.com/kajabi50
About Me:
Hello 👋 I’m María Cristal, an online business strategist and Kajabi expert. I’ve built my own digital business on Kajabi and have helped countless entrepreneurs worldwide add memberships to their business. My goal is to make online business accessible and sustainable, so you can scale with ease.
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