Скачать или смотреть Why Most Innovation Efforts Fail: Future-Fit Leadership | Barbara Salopek | iNNOVATION Insights

In this episode of iNNOVATION Insights, Dr. Eulanda Sanders sits down with Barbara Salopek, MBA, MS — Innovation Strategist, TEDx Speaker, Founder of Vinco Innovation, and author of Future-Fit Innovation.

Barbara shares why most AI and innovation initiatives fail — and it is not because of technology. It is because of people, culture, and leadership.

Drawing from 20+ years of international innovation leadership across Europe, Barbara explains why innovation must work on three levels:
• The individual
• The team
• The organization

Skip one, and the transformation stays superficial.

⚫In this conversation, you will learn:
• Why innovation is a marathon, not a sprint
• The hidden human blocks that stall AI adoption
• How functional fixedness limits creativity
• Why psychological safety is essential for transformation
• The role of diversity in driving better innovation outcomes
• Why leadership alignment determines success or failure
• How to build an innovation muscle bottom-up and top-down

Barbara also shares her journey as a female founder building a global innovation consultancy from scratch — and what it truly takes to tolerate uncertainty and lead through complexity.

If you are a business leader, academic, entrepreneur, strategist, or executive navigating AI, sustainability, or culture change — this episode will challenge and equip you.

Innovation is not a department. It is a system.

⚫Connect with Barbara
◾LinkedIn:   / barbara-salopek  
◾TikTok:   / barbaraceovinco  
◾Vinco Website: https://vinco.no/
◾Personal Website: barbarasalopek.com/

⚫Timestamps:
00:00 Welcome and Guest Intro
01:30 Global Experience and Innovation
02:52 Entrepreneurial Roots
04:27 Wearing Many Hats
06:25 Why Write Future Fit
09:38 Leadership Buy In and Culture
13:41 Creativity and Safety
16:23 Functional Fixedness Explained
19:58 AI Needs Deep Knowledge
24:41 AI Risks Data and Bias
25:44 AI Hiring Bias Risks
26:30 Diversity Fuels Innovation
27:52 Psychological Safety Matters
28:57 Innovation Takes Time
30:42 Building a Business Solo
33:01 Advice for Women Leaders
35:26 Hard Truths of Innovation
37:02 Turning Point Try New
38:33 Everyday Innovation Steps
39:18 Teams and Safety Check
40:37 Culture Shapes Safety
41:59 Fight Stagnation Ask Why
43:08 Defining Innovation Value
45:14 Where to Find Barbara
46:14 Final Takeaways and Thank

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⚫Connect with Eulanda Sanders, PhD:
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