Скачать или смотреть Marketing Strategy That Doubled Growth at a Community Bank | DMFS Midwest

How can marketing transform a traditional bank into a growth engine?
Join Danielle Bateman Girondo, Chief Marketing Officer at Midwest BankCentre, as she shares how she built a high-performing, data-driven marketing team in financial services from the ground up. In this #CMOleadership session from DMFS Midwest 2024, explore how strategic marketing in community banks can drive measurable growth, even in the highly commoditized world of community banking.

🎯 In this video, you’ll learn:
✅ How a one-person marketing function scaled into a full growth team
✅ How to blend full-time and contract talent into a hybrid marketing model
✅ Storytelling techniques that cut through the noise in banking
✅ How to innovate when your industry resists change
✅ Real tactics for driving organic growth and doubling net income

👥 Perfect for:
Marketing leaders, CMOs, banking strategists, and professionals driving transformation in traditional industries.

🌟 Watch to see how bold marketing can challenge industry norms—and deliver bottom-line impact.

Chapters
0:00:23 - Introduction
0:03:08 - Company History
0:05:03 - Strategic Pillars
0:06:41 - Marketing Perspective
0:10:30 - Marketing Goals
0:11:23 - Building a Team Structure
0:13:37 - The Importance of Data
0:16:33 - Holistic Messaging
0:17:57 - Rising Together Series
0:20:43 - Innovative Marketing Strategies
0:22:24 - Q&A

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