Скачать или смотреть Why Are 5 Star and Dairy Milk Fighting Over Valentine's Day?

In this video, I uncover how one company brilliantly dominates both sides of Valentine's Day through a fascinating case of strategic brand positioning. From romantic billboards to anti-Valentine's campaigns, we'll explore how Cadbury manages to capture not just those who celebrate love, but also those who reject it entirely.

Through an analysis of their decade-long marketing strategies, including Dairy Milk's AI-powered love stories and 5 Star's "cringe-destroying" campaigns, this video demonstrates how Cadbury discovered and manufactured a completely new market segment that other brands completely overlooked.

By examining their unique approach of creating two opposing brand personalities under the same roof, this video showcases one of the smartest cases of brand positioning in the Indian market, revealing how controlled brand rivalry can actually expand your total market reach.

Special thanks to Zerodha's Zero1 Network for enabling me to share these in-depth analyses on branding and marketing with all of you.

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Chapters:
00:00 - Introduction
00:48 - The Valentine's Billboard War
01:47 - India's Second Biggest Chocolate Season
02:37 - Finding the Hidden Market
03:29 - Dairy Milk vs 5 Star (Campaigns)
06:19 - The Genius of Controlled Brand Rivalry
07:08 - Why This Strategy Works
08:05 - Outro

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