Off-White™ c/o Nike “Icons” book c/o Taschen

ICONS is now available online at off---white.com, canary---yellow.com, select Off-White™ boutiques worldwide and through SNKRS in North America. A wider release follows February 5 from taschen.com and global retailers.
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"The ICONS book is, in a way, the only revealing lens to understand that the catalog of the 50-plus Nike shoes I have designed are in my mind “one shoe." One story." ~ @virgilabloh.

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ICONS, published by Taschen, is a dynamic retrospective of the extensive collaborative project between NIKE, Inc. and @virgilabloh.

Underpinned by The Ten, ICONS explores how the partnership works to unify all the intangible cultural threads connected to sneakers. The book traces Abloh’s investigative, creative process through documentation of prototypes, original text messages from Abloh to Nike designers and treasures from the Nike archives.

videography c/o @no_text_azienda