Скачать или смотреть Why I Never Use Switch Interviews: A First-Principles Rejection

Here’s the First-Principles Reason Why—And the System I Use Instead.

https://www.jtbd.one/p/why-i-never-us...

Why Switch Interviews Fail: The Power of the Zero Budget Innovation System

In this episode, we explore the critical flaws of switch interviews and why they lead teams into dead ends. Discover the limitations of the four Forces model and why purely retrospective methods can't guide future innovation. Learn about the Zero Budget Innovation System, a robust, data-driven approach built on first principles and outcome-driven innovation, that provides a predictive map of customer needs. Get ready to transform your product strategy with actionable insights. For an in-depth step-by-step guide, check out my comprehensive article linked in the description. #Innovation #ProductDevelopment #JobsToBeDone #CustomerInsight #ZeroBudgetInnovation

00:00 Why I Don't Use Switch Interviews
00:43 The Flaws of Switch Interviews
01:34 Rebuilding Customer Insight from First Principles
02:17 Introducing the Zero Budget Innovation System
03:06 Quantifying Customer Outcomes
03:42 Conclusion and Further Resources