The long and short of it: Optimising channels to drive brand growth: Straford Rodrigues

Описание к видео The long and short of it: Optimising channels to drive brand growth: Straford Rodrigues

With digital marketing and programmatic shifting the focus of marketing to be increasingly short-term, this session explores learnings from integrated campaigns across APAC to help drive brand growth and deliver greater ROI.

Straford Rodrigues, Media Practice and Marketing Science Director, Millward Brown AMAP

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