The One Big Question to Ask Yourself If you want Better Sales Conversions

If you put yourself or your team through the Sink or Swim Strategy You need your Head Read...
Last week I was running one of our Foundations of Sales Skills one day workshops and I always ask the people in the room this question..

'What Sales Training have you had...?'

Almost always the answers are..

'None..'

'I did a one day workshop 5 years ago..'

'We did something about 15 years ago..'

'I was given a product brochure, a phone and a customer list and told get out there and generate sales..'

'It was just SINK OR SWIM..'

Can anyone see the CRUELTY and the INSANITY in this??

If you throw a person in the deep end with little or no training to SINK OR SWIM, you can be certain, even if they do survive and swim, they have developed average or poor habits plus will have little or no real loyalty or engagement with you or your company..

All you have done is to train a Sales Mercenary with poor habits..

Goodness knows how many leads or customers they churn and burn while they are 'kicking like hell to keep their heads above water..'

Here are THREE SALES STATISTICS to STOP THE CRUELTY

Sales reps who challenge customers’ assumptions make up 54% of high performers in a complex sales environment, while only 4% of high performers are relationship builders.

How well have you trained yourself or your sales team to not only build rapport and trust, but discover needs, then be in a position to professionally challenge the buyers assumptions and thinking in your complex B2B Sales environment?

2. Buyers are between 60% to 90% finished with the buying process before they engage with sales, according to Forrester.

How well have you trained yourself or your team to discover just what the buyer has already discovered from their research and what their current thinking and 'buying landscape' is like?

3. The average company spends $10,000 to $15,000 hiring an individual and only $2,000 a year in sales training.

If you're going to invest in recruiting surely you should have a professional and productive Induction and Training process in place too?

THREE REASONS TO STOP THE CRUELTY AND GET YOURSELF AND YOUR TEAM TRAINED IN SALES

1. IF YOU DON'T GIVE YOURSELF OR YOUR PEOPLE GOOD SALES TRAINING YOU CAN BE CERTAIN YOU WILL NOT GET GOOD SALES RESULTS -- or at best... you will get results.. but you won't OPTIMISE your sales results.. You will be leaving money, revenue, profits on the table..

2. IF YOU DON'T GIVE YOURSELF OR YOUR TEAM GOOD SALES TRAINING YOU CAN BE CERTAIN you are putting yourself and your team under UNNECESSARY stress, pressure, health issues.. and eventually HIGH STAFF TURNOVER, recruiting and productivity costs..

3. IF YOU DON'T GIVE YOURSELF OR YOUR TEAM GOOD SALES TRAINING YOU CAN BE CERTAIN you are putting your CUSTOMERS under substandard customer service experiences.. because you won't really be understanding their REAL NEEDS because you won't be digging deep enough in the NEEDS DISCOVERY zone to truly understand what they want and what the costs are in not getting it..

STOP THE CRUELTY TO YOURSELF... YOUR TEAM.. YOUR CUSTOMERS .. AND YOUR BUSINESS RESULTS...
If you're serious about Growing Your Small, Medium or Large business FASTER WITH LESS RISK... contact us and schedule a FREE Business Empowerment Discovery Call to STOP THE CRUELTY AND LOST SALES. NOW..

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