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What Is CPM?

CPM stands for cost per mille which is the cost per 1,000 ad impressions.
The advertiser will pay a certain CPM to get 1,000 impressions.

Here's an example:

You are running a campaign and getting 10,000 impressions.
It costs $50.
What's your CPM?

Impressions = 10,000
Cost = $50
CPM = ?

CPM = (Cost/Impressions) x 1000
CPM = (50/10,000) x 1000 = $5

So your CPM would be $5.

CPM is usually different from an ad network to ad network, or industry to industry depending on how easy it is to reach a certain audience.

It doesn't need to determine if you run a campaign or not but it can indicate if it's better to use other ad networks.
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