Building an Alcohol brand That Sold Out in 3 Days: Making the Brand Ep. 1

Making the Brand is a series that I’m going to do once a month I’m going to take a brand that we either built from scratch or a brand that we’ve helped refresh and I’m going to teach you everything there is about it I’m not going to hold back. I'll show you all of the behind the scenes to build up a successful brand.

In this episode, we are taking a new liquor brand based out of Detroit, Harpy Liquor, and building it from the ground up. Within only 3 days from the launch of this product, it completely sold out across 15 different stores in the Detroit area for 2 weeks in a row.

So, how do you build a brand, let alone an alcohol brand? See the alcohol industry is extremely saturated. There’s so many alcohol brands popping up left and right.

When we start from scratch, we can have an opportunity to build something that is not only new but is different. So we have build up their brand foundation, we have build up their brand positioning, so the next steps here is to go out and actually create the assets.

Once the content is created, what next? It’s batching content, we have animations, we have graphics, we have everything. We have influencer boxes that we’ve gotten made along with the paid ad strategy. You’ve kind of seen a little bit of the process of harpy. Of how we went from scratch to building up the foundation, the process, to the content launch.

It’ll be interesting to see how harpy scales into a national brand we’re the ones that helped make that happen.

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