Скачать или смотреть Internal linking: a practical approach for big websites | Serge Bezborodov | Brighton SEO April 2025

Join Serge Bezborodov, CTO of JetOctopus, at BrightonSEO in April 2025 as he shares a practical approach to internal linking for big websites.

Serge discusses the unique challenges of internal linking on large catalog websites that often feature thousands or millions of pages with thin content, duplications, and basic product descriptions. He explains how internal links are fundamental in transforming a "bunch of pages" into a connected website, making pages reachable by search engines and users.

Learn why internal linking is crucial for helping search engines like Google understand your site structure and build semantic connections between pages. It's highlighted as the only way to reach content before sitemaps existed and is still essential for discovering pages, especially avoiding orphan pages or disconnected clusters. Proper internal linking can significantly increase crawl budget, website indexation, and ultimately lead to organic traffic increase. The amount of referring internal links to a page can signal its importance within a website.

If you are interested in more details, read on on our website in:

Article "Internal Linking for big websites – the practical approach" https://jetoctopus.com/internal-linki...

Article "Internal Linker by JetOctopus" https://jetoctopus.com/internal-linke...

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