Скачать или смотреть The ins and outs of Shopify SEO

The coronavirus pandemic has shifted shopping behavior online and businesses have adapted by flocking to platforms like Shopify so that they can continue to serve customers. But the surge in e-commerce retailers, however, also means increased competition for organic visibility and shoppers. In this session of Live with Search Engine Land, Editor George Nguyen is joined by Chris Long, SEO Senior Manager at Go Fish Digital, and
Ron Diorio, General Manager, The Economist Store & Learning.ly, to discuss what store owners (and the SEOs that work with them) need to know about optimizing their Shopify sites for search.

00:00 – Introduction
04:04 – What is Shopify?
08:29 – Tradeoffs of Shopify’s CMS
10:23 – SEO priorities for The Economist Store
12:01 – Does Shopify have speed problems?
22:04 – Duplicate content on Shopify
28:08 – Site architecture on Shopify
31:03 – Compromising between UX, site performance, and SEO for e-commerce stores
33:26 – Benchmarking page speed according to Shopify themes
35:05 – Comparing speed on Shopify and WordPress for e-commerce
36:28 – The Economist Store’s migration to Shopify
39:17 – How Shopify facilitates cross-departmental collaboration for The Economist Store
42:25 – Factors that can hold back your SEO on Shopify and for all e-commerce stores
45:43 – How The Economist Store uses an agency to help run its Shopify store.
49:33 – Shopify product “debt” and orphaned pages
52:17 – Shopify’s CDN
54:29 – Advice for Shopify store owners from The Economist Store’s Ron Diorio
55:52 – Closing Shopify SEO advice from Go Fish Digital’s Chris Long
59:08 – New Shopify possibilities with Cloudflare technology