Скачать или смотреть UK agriculture minister launches return of UK beef in France

(21 Oct 2002)

1. Zoom out from sign reading 'British Beef' to various attendees at the food salon
2. Pan of cuts of British beef at the Meat and Livestock Commission stand
3. Pull down from sign reading British Beef to various cuts of raw meat
4. British agriculture minister Margaret Beckett holding a huge tray of cooked meat with British flags on toothpicks placed inside the beef
5. Pull up from beef to Beckett
6. Beckett posing for cameras as if she's about to cut the beef
7. Various close ups of beef being sliced
8. Cutaways of cameras filming Beckett with plate of British beef
9. SOUNDBITE: (English) Margaret Beckett, British Agriculture Minister:
"I'm delighted to be able to be here when British beef is being relaunched in France. It's a very high quality product. It can compete on taste and quality with any beef anywhere in the world. And I think that it is a great sadness that the French public have been denied the opportunity of consuming British beef but now they can."
10. Cutaway of Beckett talking to reporters
11. SOUNDBITE: (English) Margaret Beckett, British Agriculture Minister:
"Britain has the highest safeguards probably of anywhere in the world. We also have a very high quality product that tastes excellent."
12. Close-up of plate of British beef and then to Beckett who places it down and walks away
13. SOUNDBITE: (English) Remi Fourrier, Director for France, Meat and Livestock Commission (MLC):
"That was totally unacceptable (the fact that France kept the ban for so long) their decision although it is a strong positive signal to the whole meat world. I believe that the French should have lifted the ban two years ago like all of their EU colleagues."
14. Pan from chef cutting cooked meat to a visitor tasting it

STORYLINE:

British beef is back on the French menu after six years.

France had banned British beef imports amid fears over BSE (Bovine Spongiform Encephalopathy), otherwise known as mad cow disease, but the product was relaunched at an International Food Fair in Paris on Monday.

Four hundred kilogrammes of UK grown beef were cleared for export to France uniquely for food fair.

Hailing the qualities of the product, British Agriculture Minister Margaret Beckett served up slices of roast beef and told the media it was "a great sadness that the French public have been denied the opportunity of consuming British beef".

Surrounded by a wide range of cuts, Beckett posed for photographers with various slices of meat although she did not taste any herself. She did, however, praise the quality of British beef saying that it could compete with any in the world.

Meanwhile, British exporters await the final clearance to begin shipping more of their beef to France. France's head of the Meat and Livestock Commission, Remi Fourrier, says it's just a matter of days.

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