How Will Wang Built and Sold His 7-Figure Marketing Agency

In this episode of the "Level Me Podcast," Will Wang, a successful entrepreneur and founder of Growth Labs, joins us to share his incredible journey from working a corporate IT job to building and selling a 7-figure agency.

Will opens up about overcoming his introversion, phone phobia, and the challenges of scaling a service-based business.

He also dives into the nuances of cold emailing, copywriting, and business strategy, and offers advice for entrepreneurs on scaling, pricing, and knowing when to sell.

Don't miss Will's valuable insights on navigating business growth and finding the right balance between hustle and lifestyle.

00:00 - Introduction and Will Wang’s background
03:00 - How Will started in copywriting and cold emails
06:45 - Will’s struggles with introversion and phone phobia
10:30 - The challenges of running Growth Labs and teaching cold email copywriting
14:10 - Transitioning from IT to entrepreneurship and trying different business models
18:20 - Will’s early struggles in business and financial setbacks
22:40 - Landing on cold emails and finding success in copywriting
26:35 - How Will’s business grew to a seven-figure agency
30:00 - The importance of finding a niche and pricing strategies
33:50 - Bringing on a business coach and scaling Growth Labs
38:20 - The reality of scaling an agency and the challenges with hiring
42:10 - Building systems and finding good copywriters
45:40 - How Will learned the psychology behind cold emails
49:10 - The impact of selling Growth Labs on Will’s life and family
53:30 - Lessons learned from mentors on scaling and selling a business
58:00 - Reflections on transitioning from agency life to consulting