PROJECT ROCK 2020

My DNA business behind the corporate business • 🧰

Our @projectrock brand has become @underarmour’s #1 top seller for a few key fundamental reasons/
Committed teams on both sides who consistently push and strive to bring our consumers the best training gear on the planet.
But the real magic comes from one thing - authenticity.
My DNA.
My mana.
Anything that’s on the market that bears my name, represents my story of putting in the work with my own two hands, celebrate the wins and embrace the losses.
Whether my @projectrock training gear, @teremana tequila, @vossworld beverages etc - whatever your affection, it’s the equivalent of shaking my hand.
And to me, my handshake is everything.
Your trust.
Our bond.
Authenticity.
#UnderArmourHQ
#TeamWork
#PROJECTROCK
2020
@jonbrandoncruz 🎥