WHU Inside Business | Dr. Christine Knackfuss & Dr. Jan Ising - Succeed in Digital Transformation

Dr. Christine Knackfuss and Dr. Jan Ising of Accenture are guest in this episode of WHU Inside Business to talk about their experiences and best practices in the field of Digital Transformation; Interviewed by Prof. Dr. Christian Schlereth, Chairholder of the Digital Marketing Chair at WHU - Otto Beisheim School of Management.
https://www.whu.edu/en/faculty-resear...


Interview overview:

► 0:28 When you talk with companies you get the impression that digital transformation is taking place in all industries. But changes happened all the time - can you explain what is different now and can you asses the level of maturity of Digitalization in Germany?

► 1:48 What industries do you see as German Leaders in Digital Transformation? And what exactly made them succeed in this process?

► 2:55 When talking with practitioners about Digital Transformation, you hear so many things that are important: mobile strategy, a clever business model, balance cultural change, invest in new technologies such as AI…Handling all of these topics at once is certainly impossible. What should be the key priority to succeed?

► 6:03 So companies should take the risk and invest in more and more start-ups and balance the risk across these investments?

Recorded: 3th of April 2017
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WHU Inside Business provides new insights directly from executives and managers in the areas of Digitalization, Supply-Chain-Management and Finance.

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General Management
Jöran Tobias Heikaus

Operational Management
Jon Gonder

Marketing
Jon Gonder
Jöran Tobias Heikaus
Simon Heesen

Video Production
Simon Heesen
Alina Damm
Jöran Tobias Heikaus

Channel Management "Digitalization"
Simon Heesen
Julia Seeger

Channel Management "Finance"
Christopher Hoegner
Celina Quirmbach

Channel Management "Supply Chain Management"
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