Best Lead Generation Sales Funnel for Appointments [REAL-LIFE EXAMPLE]

Are you thinking of creating a marketing funnel to generate internet leads in your business? Or, do you already have a funnel, but it’s not converting very well?

In this video, I’ll be showing you behind the scenes of what a successful marketing funnel looks like if your goal is to generate more leads, sales appointments and clients.

Limited on time? Here’s a quick summary… A successful funnel to generate leads and sales appointments consists of five high converting landing pages: an opt-in page, video page (free content), schedule page, application page and a thank you page. Want to learn how to put this funnel together? Watch my masterclass training here: http://salesappointmentsmasterclass.com

Chapters:

0:00 - Choose the best funnel for your business
0:44 - What to have on the opt-in page
1:45 - Why a video page is essential
3:04 - How to get booked sales appointments
3:40 - Application page
4:05 - What to include on the call confirmation page
5:02 - How to get traffic to the sales funnel

WHAT KIND OF FUNNEL IS RIGHT FOR YOU?

Before you keep reading… You should know: there are literally hundreds of different types of funnels that you can create for your business!

Is your goal to sell a book? There’s a funnel for that.

Is your goal to get people to buy a physical product in an online store? There’s a funnel for that too.

Because there are hundreds of funnels to choose from, it’s sometimes hard to find the right kind of funnel for you and your business.

So, what if like most of my clients, your goal is to generate more high quality leads and sales appointments with your ideal clients?

Then you need to have a specific funnel in your business that is engineered to do EXACTLY that.

Let me know you what this funnel looks like…

THE BEST FUNNEL FOR LEAD GENERATION AND SALES APPOINTMENTS

Generating leads and high quality sales appointments is incredibly important for most service based businesses and this funnel works incredibly well no matter who you’re targeting (b2b, b2c or both – it doesn’t matter!).

However, most service based businesses do not have a funnel or any kind of system that allows them to convert strangers into leads and sales appointments. Instead, they rely on word of mouth, referrals, or random enquiries from their website (which don’t happen very often).

This is what I call the “Old Marketing Model”.

To get leads and sales appointments online, you need to move to the “New Marketing Model”.

WHAT IS THE NEW MARKETING MODEL?
When you move to the new marketing model…

You will ONLY attract the kind of clients you want to work with. You will automatically filter out the “wrong types of clients” and not waste your time.
You can generate leads, sales appointments and clients on-demand and you’ll know exactly how many sales appointments and clients you are going to win every month with consistency.

You’re in full control. You decide how many new sales appointments and clients you want to win each month.

The new marketing model is based around having a marketing funnel that is designed to convert strangers into high quality leads and sales appointments for your business…. on autopilot.

IT STARTS WITH FIVE SIMPLE LANDING PAGES

A high converting funnel to generate leads and sales appointments consists of 5 core landing pages. They are:

Landing Page
Video Page
Schedule Page
Application Page
Thank You Page

So, how does it work and what does it all look like?

THE OPT-IN PAGE

This page is designed to show your potential clients that you can solve a big painful problem they have. It is designed to get your potential clients to “raise their hand” and say “Yes, I need help with this!”

They can do this by entering their name and email to learn more about how you can help solve their problem. Once you’ve got someone to enter a name and email, you have generated a lead.

THE VIDEO PAGE

This page is designed to build trust with your leads. You can do this by providing free educational content.

Here’s the thing… Everyone says they can “solve a problem”. For example, “We can help you lower your taxes”, “we can help you plan for retirement”, “we can help you improve your productivity”, etc…. But actions speak louder than words.

So, if you can actually SHOW people how to solve their problem, it will build a lot more trust than words can on their own.

THE SCHEDULE CALL PAGE

This page is designed to allow your prospects to easily book a call straight in your calendar using Calendly.com

THE APPLICATION PAGE
This page is designed to get people to pre-qualify themselves and to allow you to learn a bit more about the person you’re speaking to before the meeting.

THE THANK YOU PAGE

This page is designed to let your prospect know that they have completed all the steps and you’re looking forward to the call. It’s also a good place to put some additional resources so they can learn more about how you can help them.