Shelf Talk Episode 11 | Osamah Al-Awwam | Co-Founder, The Roasting House KSA

🎙️Next Up on RetailME Shelf Talk!

Join us for an insightful conversation with Osamah Al Awwam, Co-Founder of The Roasting House KSA, as he unveils the captivating journey behind the brand's growth and inception.

In this episode, Osamah delves into:

Pioneering 'Made in Saudi' to Global Heights: Discover how The Roasting House is reshaping perceptions and taking Saudi Arabia's coffee culture to the world stage.

Evolving Business Landscapes: Insights into the dynamic shifts Osamah has witnessed since the brand's inception, and how they've adapted to stay ahead.

Changing Consumer Dynamics: From preferences to expectations, explore the transformative journey of the modern consumer and how The Roasting House stays attuned.

Future Trends and Beyond: Get a sneak peek into the trends Osamah predicts will dominate the business landscape in the upcoming months.

Nurturing Talent and Growth: Osamah shares his leadership philosophy and how The Roasting House supports the growth of its workforce and the broader ecosystem.

What Lies Ahead: Unveiling the exciting future plans and endeavors of The Roasting House.

0:00 - Introduction
0:24 - Growth and Origins
3:06 - Made in Saudi Arabia
6:40 - Evolving Business Scene
10:24 - Evolving Consumer Trends
13:43 - Trends
17:57 - Leadership Vision
22:47 - Future Plans

🔔 Stay Tuned for More! Don't miss out on this riveting episode and stay tuned for more exclusive interviews with industry pioneers.

#RetailMEShelfTalk #CoffeeCulture #GlobalExpansion #interview #interviewseries #industry pioneers