SMM “TL1 Product Champion”

“TL1 Product Champion”, which was developed as a solution for Pickup Truck users worldwide with a vision to promote Thai brand to the international market by the year 2020
1. SMM’s strategy to become a global brand is to develop solutions for Pickup truck and Accessories segments to serve the growing customer base and the rising demand towards SUVs, as seen from continuous launch of Pickup trucks for passengers from world-class automobile brands.
2. The collaboration of AutoCRC and Thailand Institute of Scientific and Technological Research for design, research, and product testing clearly leverages SMM’s products to the world-class quality and efficiency required by automobile industries worldwide.
3. Continue solidifying SMM’s leadership as the world’s first pioneer in designing, producing and distributing automotive standard steel canopy whilst establishing a strong foothold in many countries through the introduction of Product Champion. This is the story of TL1.
4. The initial marketing plan focuses on TL1 launch in key UPC provinces in Thailand including Australia, and Russia. By the end of the year, TL1 will be introduced into AEC market followed by Africa and Europe next year.