“Go Woke, Go Broke!” Jaguar Rebrand Slammed As ‘Disaster’

Описание к видео “Go Woke, Go Broke!” Jaguar Rebrand Slammed As ‘Disaster’

Luxury car maker Jaguar’s reinvention of its brand has been described online as a “disaster”.

The British manufacturer unveiled marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing” earlier this week.

A video posted by the company on X, formerly Twitter, featuring people wearing brightly coloured clothes making synchronised movements – but no cars – received a number of critical replies.

Talk’s Julia Hartley-Brewer discusses the advert with commentator and host of the Lotus Eaters Podcast, Connor Tomlinson.

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