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IT Cosmetics Your Skin But Better Foundation with Brush

What It Is
Lightweight, hydrating foundation with medium buildable coverage that works to give you beautifullooking skin on the days you want to wear makeup, and even on the days you don't wear it.

What You Get



1 fl. oz. Your Skin But Better Foundation + Skincare
Heavenly Luxe Buffing Foundation Brush


Shade Choices


Fair Warm 10 Very Fair complexion with subtle yellow undertones
Fair Neutral 10.5 Very Fair complexion with neutral undertones
Fair Neutral 11 Fair complexion with neutral undertones
Fair Warm 12 Fair complexion with yellow undertones
Light Cool 20 Light complexion with red undertones
Light Neutral 20.5 Light complexion with subtle neutral pink undertone
Light Warm 21 Light complexion with yellow undertone
Light Neutral 21.5 Light to Medium complexion with subtle neutral pink undertone
Light Neutral 22 Light to Medium complexion with neutral undertone
Light Warm 22.5 Light to Medium complexion with subtle yellow undertone
Light Warm 23 Light to Medium with olive yellow undertone
Medium Cool 30 Medium complexion with subtle red undertone
Medium Neutral 31 Medium complexion with neutral undertone
Medium Neutral 31.5 Medium complexion with neutral olive undertone
Medium Warm 32 Medium complexion with olive yellow undertone
Medium Neutral 33 Medium complexion with subtle neutral pink undertone
Medium Cool 34 Medium to Tan complexion with subtle red undertone
Medium Warm 35 Medium to Tan complexion with golden yellow undertone
Medium Cool 36 Medium to Tan complexion with subtle red undertone
Tan Neutral 39 Tan complexion with neutral undertone
Tan Cool 40 Tan complexion with subtle red undertone
Tan Warm 41 Tan complexion with subtle yellow undertone
Tan Neutral 42 Tan complexion with neutral olive undertone
Tan Warm 42.5 Tan complexion with golden yellow undertone
Tan Warm 43 Tan complexion with yellow undertone
Tan Warm 44 Tan to Rich complexion with subtle peachy yellow undertone
Rich Cool 50 Dark Tan complexion with subtle red undertone
Rich Warm 51 Dark Tan complexion with subtle yellow undertone
Rich Neutral 51.25 Dark Tan complexion with subtle golden neutral undertone
Rich Warm 51.5 Dark Tan complexion with yellow undertone
Rich Cool 51.75 Rich to Deep complexion with subtle red undertone
Rich Warm 52 Rich to Deep complexion with golden yellow undertone
Rich Neutral 53 Rich to Deep complexion with subtle golden neutral undertone
Deep Neutral 58 Deep complexion with neutral undertone
Deep Cool 59 Deep complexion with subtle red undertone
Deep Warm 60 Deep complexion with golden yellow undertone
Deep Neutral 61 Deep complexion with subtle red neutral undertone
Deep Cool 62 Very Deep complexion with red undertone
Deep Cool 63 Very Deep complexion with subtle red undertone
Deep Cool 64 Very Deep complexion with blueish red undertone


What It Does
Your Skin But Better Foundation + Skincare


Hydrating foundation with buildable, medium coverage
Provides a natural radiant finish
Moisturizing hyaluronic acid, aloe vera extract, Vitamins E and B5, plus hydroxyethylpiperazine ethane sulfonic acid
40 truetoskin shades


Heavenly Luxe Buffing Foundation Brush


Pair with your favorite skincare and colorinfused skincare powders, foundations and complexion products
Customcut brush head helps blur away the appearance of lines, pores and imperfections for an airbrushed, flawlesslooking finish
Suitable for all skin types


Consumer Perception Survey
In a consumer use survey, immediately after application, 94% agreed that the product provides a fresh complexion, and has a natural look/ finish.
In a consumer use survey, after 3 weeks, 94% agreed that the product has a lightweight texture.
In a consumer use survey, after 3 weeks, 82% agreed that their complexion looks healthier.
In a consumer use survey, after 3 weeks, 85% agreed that their skin texture looks refined.

How to Use


Shake well and apply 12 pumps to clean skin using your included IT Cosmetics foundation brush.
For best results, start at the center of your face and blend outward.
This is medium buildable coverage, which mean you can target areas that need more coverage with a tapping or stippling motion.
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