Public Value – Common Good and the Society

Value creation towards the common good is the topic of the eighth film in the HSG animated film series “Little Green Bags”. The video shows how the public value can be measured and how organisations can contribute towards the common good.

Please see the task menu for French, Spanish and Portuguese subtitles.

© University of St.Gallen (HSG)
Text by Prof. Dr. Timo Meynhardt
Production: http://www.zense.ch
Academic Director: Prof. Dr. Thomas Beschorner


To watch the first "Little Green Bags" video on corporate social responsibility (CSR), please go to    • What is Corporate Social Responsibili...  

To watch the second "Little Green Bags" video on the ten myths of entrepreneurship, please go to    • The 10 Myths of Entrepreneurship  

To watch the third "Little Green Bags" video on the energy revolution, please go to    • The Energy Revolution  

To watch the fourth "Little Green Bags" video on business model innovation, please go to    • Business Model Innovation  

To watch the fifth "Little Green Bags" video on the digital good live, please go to    • The digital good life  

To watch the sixth "Little Green Bags" video on real marketing, please go to    • Real Marketing: Stop Advertising and ...  

To watch the seventh "Little Green Bags" video on Business Models and the Internet of Things, please go to    • Business Models and the Internet of T...  

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