3 Audience Targeting Strategies for Google Ads Campaigns

Audience targeting in Google Ads can go far beyond location, keywords and anything else available in the platforms. At the root of all paid marketing are customers, their behaviors, needs and priorities. In this video with Google Ads trainer Jyll Saskin Gales, we'll outline three approaches:

• Non-Linear Targeting based on life events or demographics, such as people moving or parents of preschoolers. This approach can help reach potential customers at different stages of their purchasing journey.

• Creative-Led Targeting with emphasis on creative content to attract your target audience and repel non-target audiences, such as using jargon and acronyms in B2B ads to appeal only to knowledgeable prospects.

• Insight-Led Segments that utilize Google Ads insights to identify effective, high-index audience segments more likely to convert. This approach especially requires human judgment to interpret these insights contextually.

We hope these strategies help you optimize your Google Ads campaigns by leveraging deeper audience understanding and creative precision.