2024 Earthshot Innovation Challenge Finalist: it's electric

The JFK Library Foundation, in partnership with The Earthshot Prize, announces the finalists for the Earthshot Innovation Challenge: Northeast U.S. Edition to ignite Northeast-U.S.-based innovations to address climate change.

it's electric
It's electric has been named as one of the products that will define technological innovation for the rest of this decade and beyond. it’s electric is a public charging solution to address the infrastructural and environmental justice barriers cities face in the deployment of electric vehicle charging. Instead of requiring costly and time-consuming new utility connections, it's electric’s Level-2 charging posts connect behind-the-meter to draw spare electrical supply from adjacent buildings; allowing them to install at zero cost to property owners or cities. it's electric then shares revenue earned at each charger with the property owners bringing clean transportation infrastructure and the benefits of the green economy into all neighborhoods. With a critical focus on frontline and Justice 40 or disadvantaged communities, it’s electric is bringing affordable, equitable, curbside, EV charging to the millions of city drivers across the United States who cannot charge at home as they park their cars on the street.

The two leading barriers for EV adoption in the US are the cost of EVs and access to charging. It is our model of providing free chargers that revenue share back to communities that closes the gap for the current disparities in where charging can be found. Highly scalable, it’s electric is the world’s public charging system powered by buildings.