Скачать или смотреть Facebook Ads vs Google Ads: Which Paid Advertising Platform Should You Use For Digital Advertising

Google Ads or Facebook ads, which one is better for your business?
Both Facebook & Google are great platforms for advertising, and which one you use comes down to a combination of factors:

Number 1 - Ad campaign Budget
The cost of each campaign will depend on your industry and the level of competition out there. For example, if you have a daily budget of $100, you may find that the cost each time someone clicks on your ad on Google is $5. On the other hand, if you put that same amount into Facebook, you may be able to reach 5000 per day reducing your cost per click down.

Number 2 - Your Goals
Facebook is great if you want to get your brand in front of as many people as possible and grow your community. Fb is highly visual and a well-designed Ad can attract attention and hook your audience in far more effectively than text in search results.
Google Ads, on the other hand, is a powerful tool as you move towards the later stages of the buying journey. With Google Ads, you can target keywords with high purchase intent so you know you’re only paying for clicks from ready-to-buy customers.

Number 3 - Your Target Audience
You need to consider where your audience spends most of their time, is it on Facebook & Instagram, or are you targeting a demographic thats mostly on Google?
Facebook’s detailed targeting is great as it lets you target people based on their demographics, interests, recent life events, or brands they’ve interacted with previously just to name a few.

So which one should you choose?
Ultimately, it comes down to what your goals are and where your customers spend most of their time.

TIMESTAMPS
00:00 Google Ads or Facebook Ads?
00:13 Advertising Campaign Budget
00:41 Advertising Goals
01:16 Target Audience
01:41 Which one should you choose?
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