Скачать или смотреть [教育訓練 PDOOHBuyer's masterclass 3：PDOOH 數據導航

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Navigating data in digital out of home 🎓Programmatic DOOH U buyer's masterclass 3
   • Navigating data in digital out -of-home 🎓P...  
While DOOH has many similarities to mobile and online, one thing is definitely different: there are no cookies. But this doesn’t mean screen audience is a mystery. In this lesson, you’ll learn the different ways audience is determined in DOOH, in both quantitative and qualitative ways.

Professors: Brett Warner, Head of Business NA at Quividi & Scott Fiaschetti, SVP Operations at Geopath

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0:00 No Cookei ? No Problems!
0:56 So , What exactly is possible now ?
1:01 Mobile data
1:27 On-Screen Video data
2:46 First parity publisher data
3:23 Traditional data
5:10 Knowing where people are in the real world ... Aren't there privacy concerns ?
5:38 With all there data sources, is there a standard data method across publishers?

5:38 with all these data sources , is there a