Скачать или смотреть IIT, IIM, Harvard Grads Helping India Get Healthy with Snacks

The Indian snack industry has been junk for decades. This is a phenomenon of all the cultural innovation in Indian households, which has become an industry at scale, thanks to the popular manufacturers we know. But now that nutrition science has blown our minds, we Indians immediately need to change the snacks we consume.

To help us break down this industry and share their attempts at solving this, we have Ahana Gautam, CEO - of Open Secret, and Sudarshan Gangrade, CEO - of Bajo Foods & LeanScience joining Dilip.

Let's catch The Other Side of the Indian Snack Industry.

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Conversation is also available on
Spotify: https://tinyurl.com/4se86dev
Apple podcast: https://tinyurl.com/3dsp9h8e
Youtube:    • IIT, IIM, Harvard Grads Helping India Get ...  
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This is Dilip, your host. Thanks for watching!

You can connect with me at:

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My blog: https://www.dilipkumar.co


Chapters:
00:00 Coming up
01:47 Introduction of the guests
06:34 Key products in the snacking category
08:51 Market size and opportunity, building a brand
11:07 Post-Jio product asymmetry
12:45 Solving the problem
15:41 Entering into the categories of Haldiram, Bikaner, P&G and Nestle
19:51 Building the Brand and Category
25:39 Transparency for the brand
30:47 Product SQ
33:24 Talking about brand endorsement
36:09 Brand insights
39:25 Deep dive into the brand model
45:59 Categorization and segmentation
49:31 Experiences/insights on building a consumer-driven brand
58:52 Common misconceptions about their respective brands
59:43 Profitability index of the brand
01:06:59 Offline vs online insights [on products]
01:11:26 Product differentiation/analysis
01:11:23 Morning routine
01:28:12 Problems to solve
01:27:11 Outro