What Is The Halo Effect In Marketing? 📣 🌎 🗞

What is the Halo Effect?

The Halo Effect is what we call a cognitive bias where one trait influences how you feel about other unrelated traits.

To put it more simply, the human brain is powerful but also subject to limitations.

Cognitive biases are often a result of your brain's attempt to simplify information.

These biases often work as rules of thumb that help you make sense of the world and reach decisions.

It is this decision-making process that many marketers tap into when employing the Halo Effect.

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Chapters
0:00 What is the Halo Effect?
2:32 How does this help you?
3:10 The flipside
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