Скачать или смотреть Everything You Need to Know About B2B Marketing

Want to learn how to create a winning B2B marketing strategy without falling into generic advice and useless hacks?

Get my 5-day course on the 5 marketing foundations: https://www.pierreherubel.com/free-co...

In this masterclass, I’ll share the 5 foundations of B2B marketing that actually matter based on 8+ years of experience, 3 businesses built, and 400+ B2B companies helped.

We’ll cover everything from defining your Ideal Customer Profile (ICP), crafting a value proposition, building positioning & messaging, structuring your offer, and balancing pull vs push marketing tactics.

If you’re a B2B founder, marketer, or consultant, this video will give you a clear roadmap to attract the right clients and scale your business.

0:00 – Intro: Why most B2B marketing strategies fail
1:20 – Principle 1: The Ideal Customer profile
5:03 – Principle 2: Crafting your Value Proposition (PURE problem)
7:46 – Principle 3: Positioning & Messaging explained
10:21 – Principle 4: Building a signature Offer
13:04 – Principle 5: Pull vs Push Marketing tactics