Скачать или смотреть Global Expansion Unpacked: Navigating Cost, Complexity, and Risk (Ecommerce Ops Edition)

📦 Lesson 7 of the Summer School: Ecommerce Ops Edition (https://taxcloud.com/summer/) is here — and it’s all about going global (without losing your margins).

Cross-border ecommerce is expected to hit $250 trillion by 2027 — but scaling globally isn’t as simple as flipping a switch.

In this Summer School session, Colette Lewis from Airwallex (https://www.airwallex.com/us) breaks down how ecommerce brands can simplify international expansion and avoid the “conversion trap” that kills growth. From rising exchange fees to legal complexity, you’ll learn how to navigate the challenges — and why 94% of global shoppers expect local currency at checkout. Whether you’re already shipping internationally or just starting to explore it, this session will help you expand with confidence.

About Airwallex
Airwallex is a leading global payments platform helping modern businesses grow beyond borders. From accepting payments in local currencies to managing global treasury operations, Airwallex gives ecommerce brands the financial infrastructure to expand with confidence.

Colette Lewis is the Sr. Channel Partnerships Manager at Airwallex, where she helps ecommerce brands scale globally by streamlining payments and financial infrastructure. With deep expertise in cross-border commerce, she partners with fast-growing businesses to eliminate friction, reduce costs, and unlock international growth.

About the Summer School: Ecommerce Ops Edition
🌞 This summer, level up your ecommerce operations with Summer School: Ecommerce Ops Edition. Brought to you by TaxCloud in partnership with top ecommerce experts, this free video series features bite-sized, tactical lessons to help brands simplify, scale, and succeed. From sales tax and reconciliation to inventory, returns, and CX, each session tackles a key operational challenge with real strategies that work — fast, focused, and zero fluff. Follow the rest of the lessons to learn how 8-figure growth starts with better ops: https://taxcloud.com/summer/

⏱️ CHAPTERS
0:00 – Introduction
0:47 – Lesson Agenda
01:18 – Cross-border sales are rising. So are the hidden costs.
02:19 – Global commerce is no longer optional. It’s a $250T opportunity.
03:22 – Scaling internationally starts with streamlining your eCommerce ops
04:14 – Outdated banking is blocking ecommerce expansion
05:00 – The conversion trap: What eComm brands must know
06:17 – Preventing payment conversion traps in international eCommerce
07:04 – How Airwallex helps GOAT (https://www.goat.com/) scale internationally by simplifying cross-border payments, reducing FX fees, and removing operational roadblocks
09:00 – A playbook for getting started — so your brand avoids falling into the conversion trap when going global
11:19 – How HYROX (https://hyrox.com/) expands with Airwallex powering their eCommerce ops
13:13 – Scale across borders without the payment headaches — thanks to Airwallex
15:19 – Final Takeaways

#globalecommerce #crossborderecommerce #airwallex

🔔 FOLLOW US ON SOCIAL
YouTube:    / @taxcloud-official  
LinkedIn:   / fedtax  
Facebook:   / taxcloudhq  

🔗 HELPFUL LINKS 🔗
The full Summer School: Ecommerce Ops Edition program: https://taxcloud.com/summer/