(5 Nov 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
France, Paris - 5 November 2025
1. Various of Mouv'Enfants NGO co-founder Arnaud Gallais protesting outside BHV store
2. SOUNDBITE (French) Arnaud Gallais, co-founder of Mouv'Enfants NGO to protect children:
“Shein represents a culture of pedocriminality, and yet we’re supposed to let that happen inside one of the biggest stores in the heart of Paris? What a disgrace an international shame.”
3. Various of protest
4. Various of customers queuing for opening of BHV store
5. SOUNDBITE (French) Antoinette (full name not given), shopper:
“I don’t know it at all, I’ve never bought anything there.”
Reporter (French): ”Are you going to check it out?”
Antoinette (French) “Yes, I’ll go have a look, I’m curious.”
6. Mid of David Belliard, Paris deputy mayor, outside store
7. SOUNDBITE (French) David Belliard, Paris deputy mayor:
“I’m a Paris city councillor and a candidate for mayor of Paris, and I cannot tolerate that this kind of company, one that is dangerous for social rights, dangerous for the climate, dangerous for this city, and even dangerous for children, can set up here at the BHV and continue operating on national territory.”
8. Shein retail space on sixth floor of BHV department store
9. Various of customers inside the Shein store
10. Pan from Karl-Stéphane Cottendin, BHV Department store director-general, cutting ribbon to Frederic Merlin, CEO of SGM group which owns the BHV department store
11. SOUNDBITE (French) Frederic Merlin, CEO of SGM group:
"I’ve been having discussions, especially after this morning’s reports about knives being sold on the platform, I strongly urge Shein’s executives to take action to regulate, and to do so quickly. In any case, they need to make serious decisions regarding this marketplace because I vouch for the quality of the products sold here. These are Shein products, and I’m proud to say so. But what’s happening on the Shein marketplace, that’s not right.”
12. Merlin posing for photos
13. SOUNDBITE (French) Frederic Merlin, CEO of SGM group:
“Because when we announced the deal, there was a media outcry against us — we accept it, we understand it. We decided to keep a low profile, focus on our work, and carry out our plan. Today, I believe it’s a success — there’s a crowd all around the building, people wanting to come in and see this new concept, which is exclusive to France.”
14. Shein vendors welcoming clients
15. Customer, Alice Brunstein, checking Shein clothes
16. SOUNDBITE (French) Alice Brunstein, customer:
“Very good impression. The prices are reasonable, and I can see the quality is there, the finishing is very good.”
17. Customers looking at clothes
18. Various of customers buying clothes
19. SOUNDBITE (French) Monique (full name not given) customer:
“I already order online, and since I live nearby, having the store here makes things easier for me. Often when you order online, some items arrive and you don’t like them. But here, it’s in person — I can pick what I actually like.”
20. Customers in store
21. SOUNDBITE (French) Antoinette (No name given):
“It’s too expensive. Everything I touched feels rough — I don’t like it at all. I won’t buy anything.”
22. Various of people protesting inside the store
23. Various of security removing protesters
STORYLINE:
Crowds of shoppers — and protesters — turned out Wednesday for the opening of fast-fashion giant Shein's first permanent store in Paris, inside one of the city's most iconic department stores.
AP video shot by: Nicolas Garriga
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