Скачать или смотреть Presentation by Barry Magee, Citrix

Quality presentation from Barry Magee, Citrix about what happens when you try to introduce more data-centric behaviors into teams. A fascinating insight is that positive results (e.g. increased sales conversation rates) may not on their own be sufficient to maintain the behaviours. Barry talks about how he tackled this issue and the simple rules he learned in rolling out initiatives across a number of large global organizations. This is where research meets the real world!

Each year we run a series of seminars for experienced professionals, who are interested in adopting an evidence based approach to transforming their organizations. We have been supporting one another through monthly peer learning seminars arranged at Cork University Business School. The seminars will be of interest to those wishing to do practice-oriented research, pursuing a practice-oriented MSc or PHD at Cork University Business School, and those wanting to network with a tribe of digital transformers.