CEO share the secrets of Tech buyers in 2025

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In this engaging video, Melanie Humphreys, CEO of Horizon Seven, reflects on her journey from sales to procurement, highlighting the challenges and frustrations she faced in conventional sales roles.

She shares insights on modernizing procurement processes, emphasizing the importance of focusing on business outcomes, stakeholder alignment, and creating authentic relationships.

Melanie details the pitfalls of traditional RFP processes, offers practical advice for sales leaders on qualification and client engagement, and discusses the critical role of culture and ways of working in successful supplier-client partnerships.

This session provides actionable takeaways for both sales and procurement professionals aiming to foster better collaborations and achieve transformative results.