Perjuangan Anak Petani Membangun Kerajaan Furnitur Global

Описание к видео Perjuangan Anak Petani Membangun Kerajaan Furnitur Global

Anak petani berusia 17 tahun di Swedia Selatan mendirikan perusahaan furnitur yang hari ini gerainya sudah berjumlah 445 dan tersebar di 52 negara. Anak itu bernama Ingvar Kamprad dan perusahaannya adalah IKEA. Seperti apa perjuangan, strategi dan inovasi yang dilakukan Kamprad dalam membangun perusahaan dan brand furnitur terbesar dan paling dikenal di dunia?

Disclaimer:
Video ini merupakan ulasan sederhana terkait fenomena bisnis atau industri untuk digunakan masyarakat umum sebagai bahan pelajaran atau renungan. Walaupun menggunakan berbagai referensi yang dapat dipercaya, video ini bukan naskah akademik maupun karya jurnalistik.

Sumber Referensi:

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O'Loughlin, O. (2020, April 6). How mobile technology and deep learning brings the IKEA showroom to your home. Forbes. https://www.forbes.com/sites/oisinlun...

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