Today, brands of all sizes recognize the value of experiential marketing—studies show that 76% of consumers prefer to spend their money on experiences. So, how can brands provide memorable experiences that keep customers coming back for more and drive growth?
In this session, Jonathan Yaffe, CEO & Co-Founder of AnyRoad (hailed one of Salesforce CEO Marc Benioff's best investments) shares how to drive growth through experiential marketing from his experience working with large brands like Red Bull, Budweiser, Tabasco, and Honda.
Traction Conf 2022 is Presented By
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Silver Sponsors
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