Скачать или смотреть You're Losing 30% of Your Data. Here's Why.

Great, you are here... and glad you want to learn more about server side tracking and tracking your event data server side without having to use GTM and SS Google Tag Manager...

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In this Short, we break down why Google Tag Manager might be costing you more than you think — both in lost data and actual dollars.

Here's the uncomfortable truth: up to 30% of your marketing data never makes it to your analytics. It gets blocked by ad blockers, killed by privacy-focused browsers, or simply breaks somewhere in the complex chain of tags, triggers, and containers that GTM requires.

And the irony? You're paying for this privilege. Between consulting fees, developer time for implementation, and the endless hours spent debugging tracking issues, businesses spend roughly $2,400 a year just to maintain their GTM setup. That's $2,400 a year to manage a system that's actively losing your data.

The problem is structural. GTM was built for a different era — before ad blockers were mainstream, before privacy browsers, before iOS tracking restrictions. Every tag you add, every trigger you configure, every container you deploy is another potential point of failure. More complexity means more breakage.

Server-side tracking flips this model entirely. Instead of relying on browser-based tags that can be blocked, your data flows directly from your server to your analytics platforms. No middleman. No blockers. No mysterious data gaps.

With Transmute Engine, you get enterprise-grade server-side tracking without the enterprise complexity. No GTM expertise required. No server configuration headaches. Just clean, complete data flowing to GA4, Facebook Ads, Google Ads, Klaviyo, and BigQuery.

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That's exactly why we built Transmute Engine™ — server-side event tracking for WordPress that just works.

✓ GA4, Facebook Ads, Google Ads, Klaviyo, BigQuery
✓ No GTM setup required
✓ Your own private server (we manage it)

Stop losing 30%+ of your data...
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Full article...read more: https://seresa.io/blog/maybe-time-to-...
seresa.io

Music by Mikhail Smusev from Pixabay

#servertracking #wordpress #ga4 #marketingdata #digitalmarketing #transmutengine #gtm #googletagmanager