Скачать или смотреть ROAS & CAC Aren’t Enough—Track NCAC to See Real Growth

Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) are the two most common marketing metrics — but they don’t tell the full story.
In this clip, Scott Desgrosseilliers, Founder & CEO of Wicked Reports, explains why you also need to track New Customer Acquisition Cost (NCAC) to see if your marketing is truly driving growth, not just retargeting old customers.

🎧 Watch the full ContraMinds episode here:
👉    • How To Make Marketing Attribution Work in ...  

About the Episode:
In this ContraMinds conversation, Scott breaks down how marketers can move beyond vanity metrics and start measuring what really matters. He shares practical insights on choosing the right attribution model, connecting online and offline journeys, and building measurement systems that drive real business growth.
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