Measuring Creativity: How Your Organization Can Measure Creative Ideas with Adam Morgan

We’re measuring creative ideas all wrong.

We know creativity plays a major role in great customer experiences. But in today’s data-driven culture, we want to know if our creative ideas are actually connecting with our customers. At the heart of a great creative experience is an emotional connection. Unfortunately, most of the methods we use today are measuring the wrong things. So how do you measure creativity and emotion?

Join Adam Morgan, Executive Creative Director from Adobe, as he describes a few tactical ways to better understand creative experiences and learn how you can measure creativity in the right way. We’ll dig into everything from holding attention to engagement metrics and a new data-driven creativity model to help you get the right feedback on creative ideas.

In this TSE Webinar, you will learn:
To measure creativity the right way
To get the details on a new data-driven creativity model
A simple formula to better engage customers.