Скачать или смотреть MWC: Xiaomi takes on Samsung with latest smartphones

(26 Feb 2023)
SPAIN MWC XIAOMI

SOURCE: ASSOCIATED PRESS

RESTRICTION SUMMARY:

LENGTH: 5:48

ASSOCIATED PRESS
Barcelona, Spain - 26 February 2023

1. Various of man filming video about new Xiaomi 13 Lite smartphone at MWC mobile trade fair
2. Tilt down of Xiaomi demo area
3. Close of staff member’s top reading (English) “Xiaomi Launch”
4. Tilt down from man looking at 13 Lite to phone screen showing camera view
5. Various of man taking photo of Xiaomi 13
6. Wide of man filming Xiaomi 13 Pro
7. Close of video camera screen
8. Wide of man looking at Xiaomi 13 Pro
9. Close of phone in hand, man taking photo of phone
10. Wide of press conference
11. Mid of Abi Go, Head of Product Marketing, Xiaomi International, on stage
12. Close of audience
13. SOUNDBITE (English) Abi Go, Head of Product Marketing, Xiaomi International:
“It’s built with out latest technologies and it’s designed to capture the most difficult scenarios. Now, it all starts with a Leica main camera. Xiaomi 13 Pro’s main Leica camera, it’s packed with Leica professional optical system with 8P lens array, offering even greater light transmission. And at the heart of this main camera is our largest sensor to date, a one inch main sensor. Now, it’s the perfect and most versatile tool for capturing masterpieces in any style of photography. And not only is it our largest sensor to date, from what we know, it’s currently the largest sensor in any smartphone market right now, outclassing anything there is in the market."

14. Various of woman filming herself scroll through Xiaomi 13 Pro
15. Various of Xiaomi 13 Pro
16. SOUNDBITE (English) Michael Josh, GadgetMatch:
"For me, it’s the Pro model that I’m really excited about. It has a one inch sensor, I know that might mean nothing to most people, but a larger sensor is a good thing in terms of cameras. And normally, a one inch sensor would be on a bigger camera, so the fact that they can squeeze all of that into a phone that size is pretty amazing. So, I’m excited to see what photos will be like.”

17. Various of people in demo room
18. SOUNDBITE (English) Michael Josh, GadgetMatch:
“They’re trying to go head to head with Samsung’s S23 Ultra. I think because smartphones are all the same in terms of being able to have really great performance power, long battery life, the competition really is in the camera smartphone space, and so having the best camera gives them an edge over competition or at least the ability to compete."

19. Various of people looking at Xiaomi 13
20. Close of Xiaomi 13
21. Mid of man taking photo of Xiaomi 13 Lite
22. Various of reporter delivering piece to camera while holding Xiaomi 13 Lite
23. Various of man holding three Xiaomi 13 Lites
24. SOUNDBITE (English) Michael Josh, GadgetMatch:
“The thing with Xiaomi is that they’re not available in the US. But they are very popular in India and in South East Asia, so I think that’s the market where they’re strongest. That said, Xiaomi was always known for affordable smartphones and if you take a look at pricing, not only are they going head to head with the S23 Ultra in terms of specs and features, but also in terms of pricing. So now they’re a little bit more expensive. They did announce a cheaper variant today, the Mi 13 Lite, which I think is the phone that most users are going to go out and buy.”

25. Various of Xiaomi watch
26. Various of Xiaomi Earbuds 4 Pro
STORYLINE:
LEADIN:

Xiaomi is attempting to take on Samsung with its latest range of smartphones.

The Chinese electronics company unveiled three new devices at MWC mobile tech show in Barcelona.

STORYLINE:




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