Скачать или смотреть Landmarks60 NY Trivia Moments: Gamified, Dynamic DOOH Transit Program

The “Landmarks60 NY Trivia Moments” DOOH campaign was tailor-made for Outdoor, Transit, and on-the-go audiences. It turned idle moments in busy public spaces into interactive, rewarding experiences. By placing QR codes on digital screens in high-traffic areas like Times Square and transit stations, the campaign engaged commuters, tourists, and locals with NYC-themed trivia. Real-time leaderboards, gamification, and prizes added stakes and excitement, while QRad tech enabled responsive, dynamic ads. The campaign’s format fit the fast pace of urban life—short, engaging, and accessible on the move—making it a perfect match for DOOH’s strengths in reaching active, mobile audiences.

This DOOH program was a strong fit for the Landmarks60 Alliance and the NYC Historic Preservation Center because it brought the city’s rich history into the public eye in an engaging, modern way. By turning landmark-related trivia into an interactive game, it educated millions on NYC’s cultural and architectural heritage. Curated by Barbaralee Diamonstein-Spielvogel, the content reinforced the mission of preserving and celebrating historic sites. The campaign reached diverse audiences—commuters, residents, and tourists—right where they were, sparking curiosity and pride in the city’s legacy while giving historic preservation a fresh, tech-forward platform in the heart of New York.