Rory Sutherland - Why We Need Monopolies in Free-Market Capitalism

Rory is the Vice Chairman of Ogilvy and one of the best-known proponents of applying behavioural science to the business world. He founded Ogilvy Change to advise clients on how to employ behavioural science or ‘nudges’ to improve performance.

The Ogilvy Change team consists primarily of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the often small contextual changes which can have enormous effects on the decisions people make.

Rory is the author of the bestselling book, “Alchemy, The Surprising Power of Ideas That Don’t Make Sense”. He has also hosted two Radio 4 series examining psychology and business including “Marketing: Hacking the Unconscious” and “Thought Cages”.

Rory’s TED Talks have been viewed more than 7.5 million times.

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