Скачать или смотреть NATARAJ vs. DOMS Case Study | The Fall of Nataraj Pencil | Tan Man Dhan

Nataraj Pencil is my favorite childhood pencil but today Doms has become the reason for the fall of Nataraj Pencil. Nataraj and Apsara pencils both are manufactured by Hindustan Pencils Pvt. Ltd. and they have covered over 65% of the stationary market share pan India.

Doms started selling pencils in 2005 and spread rapidly in the Indian market, and holds the space in the compass of every student. Doms become famous due to its innovation in the product. The innovation was needed for a very long and not done by Nataraj. Doms has changed the shape of the pencil, made it in different attractive colors, and added fragrance to their erasers. Nataraj fell because of their no change in product for a long time. I have explained in detail in this video - why Nataraj Pencil fell and explained the case study of Nataraj vs. Doms.

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