Скачать или смотреть How to leverage Blue Ocean Strategy in 2026? | Why Price Competition is Irrelevant Today

What if the smartest way to win in business is not to compete at all?
In this video, we break down Blue Ocean Strategy in a simple, practical way and explain how businesses can move away from crowded, competitive markets — also known as Red Oceans — and create uncontested market space where competition becomes irrelevant.
You’ll learn:
➡️What Blue Ocean Strategy really means
➡️The key differences between blue ocean vs red ocean thinking
➡️How companies can win without competing on price
➡️Why value innovation is the foundation of great business strategies
➡️How to create new demand instead of fighting for existing customers
➡️How strategic thinking helps businesses grow in saturated markets

This video is ideal for:
Entrepreneurs, business owners, consultants, strategy professionals, and anyone interested in business strategy, competitive strategy, and innovation-driven growth.
If you’re looking to understand how to beat the competition, rethink traditional strategy, and build long-term advantage through market creation strategy, this video will give you the right framework.
🎯 No book summaries.
🎯 No theory overload.
🎯 Just clear strategic thinking you can apply.
But if you are interested to delve into this topic in detail, you can read the book: Blue ocean strategy by W Chan Kim and Renee Mauborgne
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Timestamps:
00:00 - Intro
01:03 - Red Oceans vs Blue Oceans
01:50 - The Core Pillar: Value Innovation
02:52 - Seeing the Industry Clearly: Strategy Canvas
03:48 - Reconstructing Market Boundaries for 2026
04:45 - Designing the Offering: The Four Actions Framework
05:53 - Expanding Demand: Targeting Non-Customers
06:44 - Execution: Turning Strategy into Reality