Скачать или смотреть Leaders in Customer Loyalty: The CEO's Desk

Leaders in Customer Loyalty: The CEO's Desk

2025 Customer Loyalty Trends Uncovered

Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360 original podcast series featuring exclusive executive insights from Loyalty360 CEO Mark Johnson. In this episode, Mark unpacks the Top 11 Trends in Customer Loyalty for 2025, straight from Loyalty360’s Advisory Board sessions at the 2025 Loyalty Expo.

What You’ll Learn in This Episode:

Why organizational alignment is mission-critical to program success

How leading brands are substantiating and reinforcing loyalty program value

The growing pressure to prove ROI to CFOs and align loyalty with business strategy

Key strategies for simplifying loyalty program structures and overcoming tier fatigue

The evolving role of AI, data, and personalization in loyalty program optimization

How brands are adapting to economic uncertainty, supply chain disruption, and regulatory changes

Real-world examples of loyalty innovation from brands like Wigels and others

Whether you’re a loyalty program manager, brand executive, or tech partner, this episode is packed with critical insights to help you evolve your loyalty strategy in a time of rapid change.

📌 Subscribe for more in-depth discussions on customer loyalty, emotional engagement, loyalty partnerships, and next-gen program design.

👉 Stay tuned for Part 2, where we dive into loyalty partnerships, tech stack integration, AI challenges, and future-proof metrics.

#CustomerLoyalty #LoyaltyPrograms #CX #CustomerExperience #Loyalty360 #BrandEngagement #MarkJohnson #LoyaltyTrends #CEOPodcast #B2BMarketing #LoyaltyExpo #CustomerData #Personalization #RetentionStrategy #LoyaltyPodcast