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Shopify is a popular e-commerce platform that allows individuals and businesses to create online stores. It provides a wide range of tools and features to manage an online retail business, from product creation and inventory management to payment processing and shipping.

Here are some of the main things you can do with Shopify:

1. Create an Online Store: Shopify provides customizable website templates that make it easy to set up and design your online store. You can choose from various themes that suit your brand and products, and modify them without needing extensive coding knowledge.

2. Sell Products: You can sell physical goods, digital products, or services. Shopify supports different product categories and has features for managing inventory, setting prices, and creating promotions.

3. Process Payments: Shopify has its own payment gateway, Shopify Payments, which accepts credit cards and various other payment methods. Additionally, it integrates with other payment gateways like PayPal, Apple Pay, and Google Pay.

4. Shipping and Fulfillment: The platform offers tools to manage shipping rates and options, print shipping labels, and track shipments. It also integrates with various shipping carriers and fulfillment services.

5. Marketing and SEO: Shopify provides SEO tools to help your store rank higher in search engine results. You can also use its marketing tools to run email marketing campaigns, create discount codes, and set up targeted ads on social media.

6. Analytics and Reporting: Shopify offers detailed analytics that can help you understand your sales trends, customer behavior, and overall business performance. This information can be crucial for making informed business decisions.

7. Mobile Management: With the Shopify mobile app, you can manage your store from anywhere, including processing orders, updating product listings, and responding to customer inquiries.

8. App Integrations: Shopify's App Store has thousands of apps that can extend the functionality of your store. These include apps for accounting, customer service, inventory management, and more.

9. Point of Sale (POS): Shopify also offers a POS system, which allows you to sell not just online but in physical locations using Shopify’s hardware and software to manage sales and inventory across multiple channels.

Overall, Shopify is a versatile platform suitable for businesses of all sizes, from small startups to large enterprises looking to streamline their online sales operations.